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  • Writer's pictureKelvin Baker

45,000 Views: Simpler Media's Success with the Adrian Symphony Orchestra

Whether you're a longtime classical music fan or new to it all, there is a very good chance that you'll recognize George Gershwin's iconic Rhapsody in Blue. Surprisingly, despite numerous films and orchestras having featured it for decades, Gershwin's piece is nearing its 100th anniversary this February, and no orchestra has ever recorded the original, premiered version from 1924. So, of course, the Adrian Symphony Orchestra couldn't let that sad fact remain for much longer! They approached us to film the recording of the piece; we eagerly agreed, got the logistics underway, and produced a video that we're super excited about. Not only did this recording project create a significant mark in the history of music, but it also garnered enthusiasm from numerous individuals. The performance video alone has amassed nearly 30,000 views, and an accompanying historical explainer video has added an extra 16,000 views to the overall engagement.

Digitizing The Orchestra

In terms of crew, we were a 2-person team using DJI Ronin Gimbals, three Sony A7IIIs, a Sony 24-105mm, a Tamron 24-70mm, and a Sony 70-200mm. With that gear, we thoughtfully curated a visual journey that not only showcased the orchestra's exceptional talent but also paid homage to Gershwin's timeless work. Online views can feel abstract at times, so we always like to remind our clients of what views would look like in a real-world setting. The level of engagement received so far on this video equates to roughly two-thirds of Yankee Stadium filled with fans all enjoying the Adrian Symphony Orchestra's music—a fantastic achievement for a regional orchestra based in rural Michigan. The overwhelming response from viewers highlights the universal appeal of Gershwin's composition and the power of visual storytelling to transcend geographic boundaries.

In a digital age where we are oftentimes inundated with online content, it can be easy to overlook the authentic storytelling power that custom videography affords an organization. The reality, however, is that now more than ever, arts organizations like the Adrian Symphony Orchestra have an opportunity to share the life-affirming experiences found in the arts with thousands of audience members outside of their geographic reach. While this may not lead to immediate ticket sales increases for the organization, impactful video projects like this position nonprofits to build a stronger brand, amplify mission awareness, and enhance the case for programmatic contributions. By fostering deeper engagement and capturing attention, nonprofits can resonate with audiences on a meaningful level, helping to lay a foundation for long-term support.

An Animated Explainer Video

Staying true to our commitment to simplifying the storytelling process, we also created an animated, educational explainer video. This video delves into the fascinating history of Rhapsody in Blue, offering viewers a journey through its original creation and performance. An engaging and informative video, "The History Behind Gershwin's Rhapsody in Blue" has garnered 16,000 views and counting.

We are continually humbled and excited to work on such worthwhile projects right here in Michigan. Learn more about the Adrian Symphony Orchestra here.

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